With my first book, Mother Nature is Trying to Kill You, coming out this March, I’m looking for any possible way to help it get noticed. To that end, my literary agents at Folio suggested that I consider a gift to go along with galleys sent out to buyers by the publishers. The best gift, they said, would be something unusual that fit the theme of the book. There would be a few hundred, so I should be careful about price, since I would be paying for these gifts out of pocket.
I brainstormed with some people at work. The first suggestion from one of our interns, Oakley, was scorpion-filled lollipops. I loved the idea, but those turned out to be too expensive. Then one of our star producers, the brilliant Seonaid Eggett, suggested little envelopes of venus flytrap seeds. Perfect.
The plan was to put ten to an envelope, so I contacted Matt and Leah at The www.FlyTrapStore.com, and arranged to have a few thousand seeds sent to me in Toronto. They’re based in Oregon, but apparently shipping flytrap seeds across the border isn’t a big deal. Unfortunately, when the seeds arrived, they looked like this:
They’re smaller than poppy seeds! Can you imagine searching an envelope for ten tiny specs?
Thinking quickly, my wife Shelby and I decided we could put them into Eppendorf tubes so that they would at least be visible. The smallest size I could find was 0.5 ml tubes. Here’s how it turned out.
It only took one evening to get the seeds dispersed into tubes. I ran a bunch of those tubes over to the good folks at Simon & Schuster Canada, and they took over from there.
Here’s what the final product looks like:
To be clear, I’m not saying the book comes with Venus flytrap seeds for people who buy it in the store. This is just for the early promotion.